Register for the Market Study Launch Event Here!


Please join us at the Victoria Inn on November 23rd from 1pm-4pm for the public launch of the Thunder Bay and Area Food and Agriculture Market Study. The findings of the report will be presented followed by a networking session to consider next steps. 

To register for the market study launch event, visit

The Thunder Bay and Area Food and Agriculture Market Study was a Priority Project in the Food Strategy's 2015 Implementation Plan. The purpose of the market study was to produce a detailed picture of the potential market share for local food in the Thunder Bay Area to assist in the growth of the local agri-food economy through business development and expansion.

Key findings include a critical overview of demand for local food by sector (food programs, distribution, processing, raw food retail, prepared food) with information on what food products and at what volumes are being purchased and processed. In addition, the study reports on main motivations and causes of concern for local food procurement, conditions that would facilitate easier access to local food for businesses and organizations, purchasing habits and packaging preferences, and factors determining overall patterns of consumption by individual consumers. 

This information will be relevant to a broad range of actors, such as individual farmers planning next year’s crops, entrepreneurs seeking sector specific information to construct strategic business plans, banks issuing loans, economic development organizations addressing infrastructure barriers, and government officials looking to understand and support local business.

The study was guided by a local partnership including EcoSuperior, EarthCare,North Superior Workforce Planning Board & Local Employment Planning Council, Northwestern Ontario Innovation Centre, Northern Policy Institute, the Country Market, the Chamber of Commerce, the CEDC, Thunder Bay Ventures, the TBFA, and RFDA. The City of Thunder Bay, OMAFRA, and the health unit were advisors to this group. Harry Cummings and Associates was hired as the consultant to lead the research and report development and the Food Strategy provided project administration hosted by EcoSuperior.

The study was funded by several local contributors including Beef Farmers of Ontario, Eat Local Pizza, EcoSuperior Environmental Programs, Northwestern Ontario Innovation Centre, the CEDC, Thunder Bay Chamber of Commerce, Thunder Bay Country Market, Thunder Bay Federation of Agriculture, Thunder Bay Soil and Crop Improvement Association, and Thunder Bay Ventures. 

This project was funded in part through Growing Forward 2 (GF2), a federal-provincial-territorial initiative. The Agricultural Adaptation Council assists in the delivery of GF2 in Ontario.

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